Such adaptation is essential to the long-term survival and growth of the business, especially amid aggressive competition. Governmental intervention can determine the rate and path of business development.
Governmental support for globalization opportunity Political stability in major markets opportunity Governmental support for e-commerce opportunity Governments continually support globalization.
Burger King can take advantage of this condition through global expansion. In addition, Burger King can improve its e-commerce capabilities. The following are the main economic external factors that affect Burger King: Expanding international trade agreements opportunity Economic stability of the U.
In relation, Burger King has the opportunity to rapidly expand in developing economies. The main sociocultural external factors affecting Burger King are as follows: However, the company has the opportunity to improve the healthfulness of its products.
Animal rights advocacy continues to attract attention, threatening the main products of Burger King. Still, the firm can implement new supply chain policies to address concerns on animal rights and welfare.
The following are the major technological factors affecting Burger King: Burger King can apply these technologies to improve operational efficiency.
Also, the company can tap mobile users to gain a bigger market share. In the case of Burger King, the following are the most notable ecological external factors: However, the company has the opportunity to improve its sustainability status.
Also, Burger King has the opportunity to improve efficiency to attract consumers who advocate low-carbon lifestyles.
Legal Factors Burger King must comply with legal requirements. The major legal external factors influencing Burger King are as follows: Import and export regulation opportunity Environmental protection laws opportunity GMO regulation threat Burger King has the opportunity to grow based on import and export regulations that support new international trade agreements.
Also, the company can enhance its sustainability performance to exceed expectations and requirements based on environmental protection laws.
This is true for our PEST analysis example for the food industry. Political Factors. Trends affect the food industry. Fast food restaurants are adding “healthier options” on their menus as public health policies are pushing for foods with lower sodium and sugar intakes. The aim of this study is to analyze the effect of PEST forces on the performance of fast food industry. In this study the approach used for the analysis is qualitative. Main reason of selecting this approach is to get small fast food restaurant chains may not have the allowance to do the same to protect their. A McDonald’s in Zell am See, Austria. A PESTEL/PESTLE analysis of McDonald’s Corporation shows growth opportunities and threats based on external factors in .
With regard to the remote or macro-environment of the fast food restaurant industry, Burger King must prioritize the following concerns: Growth and expansion, especially in developing markets E-commerce and mobile transactions Product improvement for health-conscious consumers Business sustainability Burger King Corporation Burger King Corporation International Marketing Analysis PESTEL Analysis and Environmental Impact Matrix (Macro Environment) The fast-food industry has also been heavily criticised for targeting young children by The industry is dominated by a number of international Quick Service Restaurant (QSR) chains, including McDonald’s, Burger King, Pizza Hut.
The restaurant industry is the most popular and highly profitable business. It is a place where food is prepared and served to people and it works round the clock. PEST is an acronym for a tool used to analyze businesses and it stands for political, economic, social and technological.
A PEST analysis can help business owners asses environmental factors that are affecting their businesses and improve a company's decision-making and timing.
Pest Analysis Fast Food Retail Sector Introduction Political Factors McDonald’s food safety is of a very high-quality and is recognised as one of the best in the fast food retail sector.
One of their main successes has been their training programme. The aim of this study is to analyze the effect of PEST forces on the performance of fast food industry.
In this study the approach used for the analysis is qualitative. Main reason of selecting this approach is to get small fast food restaurant chains may not have the allowance to do the same to protect their.
It is the no 1 fast food company in India these days by sales McDonald's India is a leader in the food show more content SWOT Analysis: Mc Donald’s India SWOT Analysis: A SWOT analysis is commonly used in marketing and business in general as a method of identifying opposition for a new venture or strategy.